AllIndiaDeals April 28, 2008
Posted by Pallav Sharda in : Shopping , trackbackGiven the meteoric rise of major Indian online retailers (like IndiaPlaza, FutureBazaar, SifyMall, CafeGadgets, IndiaTimes…) and numerous other wannabes (e.g.1, e.g.2), it’s logical that the need for simplifying all these starts surfacing. Enter deal aggregators.
AllIndiaDeals is an shopping deal aggregator founded in late 2006 by Nidhi Modi, an MBA from Indore University. To quote Nidhi- “The website helps shoppers solve the long standing problem of where to find the product at lowest price”. Each product entry has some information on the product and link to the store offering it at that price. There are few of ways that AllIndiaDeals gets it’s content:
1. Their team searching major shopping portals and local newspapers
2. Merchants submitting deals directly
3. User-submitted deals
One of the key issues for any content-heavy site is to manage efficient navigation. AllIndiaDeals does a decent job at this: the visual presentation is easy on the eyes and categorization seems logical. Also present are some community-oriented features like forums and shopping blog.
The business model is affiliate commission and advertising revenue. That is always a hard trick to pull off (even Amazon had to endure 6 long years before recording it’s first profit) for an online outfit. But where there is determination, there is hope. Goodluck, Nidhi!
Comments»
no comments yet - be the first? (all fields are optional)