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Chandamama April 21, 2008

Posted by Pallav Sharda in : Uncategorized , trackback

Chandamama is the new-age incarnation of the classic Indian kids magazine that has focused on stories of Indian mythology, history, culture & tradition for decades. The site has the unpretentious feel of the print magazine (at least from what I remember it as) and has it’s usual kid-friendly content like jokes, stories, quizzes etc.

Besides the typical folk tales in online format, the other interesting offerings include a collectors edition ($24.99) and downloads of scanned ChandaMama print magazines from yesteryears (Aug 1, 1955- I kid you not!). It’s good to find the old business model of print giving way (at least partly) to new ones, although it’s a bit strange to digg/furl a ‘Robinhood of Kerala’ story. Maybe I’m not hip enough to make the transition :-) but I like the site anyway.

An interesting related factoid: Chandamama was recently bought by Geodesic, a publicly traded indian instant-messaging platform company behind the IM client Mundu. Wonder what an IM company plans to do with a web property like Chandamama. Interesting.

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