Shadilagn April 8, 2008
Posted by Pallav Sharda in : Uncategorized , trackbackI should stop being surprised by the number of matrimonial sites for India. Somehow I have the mental image that Indian marriages are either arranged or love marriages that are painstakingly executed in a face-to-face mode. Not any more, I guess. Shadilagn is based out of Indore (M.P.). It was launched in early 2003 and seems to have done well over the years. They have a family of eight matrimonial websites as a part of the Shadilagn group: AgrawalLagn, BrahminLagn, JainLagn, KayasthLagn, KshatriyaLagn, PunjabiLagn, SindhiLagn and VaishLagn. I’m pretty sure that more are on their way… keep counting.
Users can search profiles for free but need to pay up for posting one. I find that interesting since this model is often employed in reverse (pay for searching, but post for free). Being happily married, I’ve not utilized their services, so can’t give more insight. Folks behind Shadilagn seem like a serious bunch with adequate funding. They’ve launched a print supplement (newspaper) for Shadilagn, which is a good idea- should give them a wider, more robust coverage. Users can also receive SMS from profile viewers without disclosing their mobile numbers (although that is a bit too fast-serve for my image of matrimonial market, it goes to show how pervasive is the SMS as a communication mode in India).
They have some unconventional claims like ISO 9001 certification (for quality management, not the brides or grooms :-)) and creating 2000 jobs thorough their services, etc. There are few grammar slip-ups and occasional boastful comments but regardless, the website has a good layout and design.
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