Khichdee December 31, 2007
Posted by Pallav Sharda in : Local Search , trackbackThink of Khichdee as the Indian answer to Craigslist. Launched around October 2006, Khichdee aims to aggregate online and offline classifieds in India.
Just like Craigslist, it does a great job at displaying a no-nonsense view of the immense sea of classifieds posted. The interface is simplistic and thankfully devoid of distracting graphics. There is a lot of content- you can look for everything from a matrimonial, auto, property to coins, fengshui, home appliances. Khichdee was voted one of the best non-US web 2.0 websites by Business 2.0 magazine (link to the article in July’07 issue).
A part of Khichdee’s success can be attributed to the fact that they can afford mass marketing. Having a TV commercial about your website can go a long way in getting it off the ground in India. Khichdee is backed by a prominent Indian business family- MK Sanghi Group. They have diversified operations in Industrial manufacturing, Auto Dalerships, Hotels etc. Their eCommerce ventures besides Khichdee include lo.karloba.at, indiacar.com, cuttingchaai.com and indiabike.com. More on them later.
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