ByIndia December 6, 2007
Posted by Pallav Sharda in : Technology , trackbackThe nascent Indian online-businesses space has been growing like cancerous tissue- with no particular direction, an undifferentiated intense growth that has (almost) no cure. Local Indian content search is yet another niche in that growth.
Byindia found limelight when it was bought in October 2006 by Web2Corp, a U.S.-based technology company, with an intent of doing what Baidu did for Chinese people. The big additions planned are social networking, auction, classifieds, video and syndicated advertising elements. Great. That’s what we need- another horizontal portal. Why can’t these ambitious technology companies hunting in developing countries understand the stickiness of Google- it offers simple, reliable search without diluting it with superfluous additions. Heck, even Baidu does that. Focus! People, Focus! It’s not just about the search algorithms.
Anyway, there is no doubt that for Internet to get ubiquitous in India, people need local content; and users seeking that local content, need a focused search tool. There is significant leverage to be found in being a first-mover for local search, because all the big boys of search (Google, Yahoo, MSN, Ask..) are ultimately going to fight for domination outside US too. That would be a sweet time to flip over a successful local search engine for a truckload of money.
My ByIndia search with ‘car rental Delhi’ bought back a terse “did not match any documents” result. Same keywords in Google retrieved multiple websites of actual rental companies in Delhi. So Google won. What a surprise.
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Hi,
India is a great turism place !!!!!!!!!!!!!!!!!!!!!!!!!
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