Bigflicks November 26, 2007
Posted by Pallav Sharda in : Movie Rental , trackbackIt was inevitable. Sooner or later, the big boys were going to enter the Indian online movie rental space. Reliance ADA-Group made its foray with Bigflicks this past August.
There are two parts to Bigflicks - media download and rental. Download cost between $4.49-$19.99 (worldwide; and yes, they are DRM‘ed and need a proprietary media manager to access downloaded content) and the rental service is currently in Chandigarh, Pune, Hyderabad, Bangalore only. Predictably enough, they are well placed content-wise: movies in most languages, TV series, plays and games. Even a handful of adult titles.
Even if you ignore the bad grammar (’How we work?’, ‘Ask your Query’) , the download site overall is unimpressive, specially given the deep pockets behind it. I hate the fact that it autmatically starts playing the trailers when you open it.
The rental section is okay to navigate, but the real deal there is going to be execution in the physical world. I’m sure the plans starting at Rs.250 are competitively priced, but it remains to be seen if it gets good response from the users.
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