AutoIndia April 17, 2007
Posted by Pallav Sharda in : Automobiles , trackbackAutoIndia is a online marketplace for Indian automobiles. They started back in late 2005 and are headquartered in Trivandrum, Kerala. The site seems to be professionally designed, with some (minor) flaws, but well thought out in terms of scope. There is everything that an buyer/seller may need: forum, news, classifieds, reviews, advice, quotes, directory, etc. I tinkered around to get a sense of the content and couldn’t make up my mind. On one hand, I was able to locate 8 BMW’s for sale in Delhi (with pictures!), but couldn’t get a list of Bajaj dealers in Delhi. Maybe they are still ramping up after 1.5 years of existence.
Some notes for functionality though- It’d be a great idea to put a comma after digits to help figure out difference between thousands, lakhs and crores. Seriously, I was squinting at the screen to figure out how many damn zeros were there for a 1994 BMW318Ci. That may be the reason why more than one car seemed to be priced wrong… there was a 2004 X5 with a asking price of Rs.14,000.00 (14 thousand- Heck, I’ll take two)!! I’m sure the poor seller meant to write Rs.14,000,00 (14 Lakh) but got confused. I don’t blame him/her, this is just poor site design
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Their tagline left me scratching my head: “Indian Dream Drive”. Makes no sense to me, but maybe it’s a south-India thing to throw in catchy words irrespective of overall meaning. I was also amused by the ownership section of their ‘About Us’ page- It simply says “Strategic joint-venture 100% owned and funded by NRI’s”. Nice.. that really narrows it down for us.
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