eIndiaBusiness April 13, 2007
Posted by Pallav Sharda in : Local Search , trackbackeIndiaBusiness aims to be an online B2B “Trade Directory” of Indian companies - exporters, manufacturers, suppliers, service providers and what not. Their goal seems to be the online yellow pages for Indian commerce.
Their content seems to be decent- if you want to know any producer for ‘flavored cashews’ or ‘portable suction units’, you’ll get a lead here. It’s the presentation that is a bit off. Setting up online “shops” is more than dumping print catalogs and yellow pages into HTML. In my usual over-critical posts, I’ve often whined about how most Indian sites have unneeded flashing graphics. Well, this site fueled my criticism further.
So here is the complete list- I call it the ‘Hallmarks of an average Indian website
‘ :
- It’ll have at least one flashing/blinking graphic persisting on every page
- It’ll have 150% times the information that can be crammed into a homepage
- Navigation links will be clustered together enough to make it unnecessarily harder to find what you are looking for. Usually this undifferentiated bunch is found at the bottom of the webpage.
- The ‘About Us’ page always displays pilfered generic text about ‘Company & People’, ‘Our Mission’, ‘Our Approach’ etc. This section never reveals anything useful like a leader’s name/background.
- The Homepage title bar is brimming with overflowing keywords to optimize search engine ranking without regard to actual identification of page content.
- Most of them will immodestly claim to be “world’s biggest <something> portal”, “The number one <something> website”. As if it matters to write it blatantly.
I realize that by writing such posts I run the risk of inviting the wrath of someone who actually designed the site. Then I’ll get angry comments like “It’s easy to write negative, try doing it yourself”, or the more terse “You suck”. But I think it’s still worth saying my mind 
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