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Homeview.in February 22, 2007

Posted by Pallav Sharda in : Movie Rental , trackback

I wish all Indian startups would stop writing “India’s #1 <whatever>” as a tagline. It’s stupid and inelegant since we all know that there are no polls to justify any ranking for websites in India. Heck, even in US it’s controversial, at the best.

Homeview.in is an online movie rental startup for Delhi and surrounding areas. Yes, they do claim to be “India’s #1 Movie Rental Company” in all their modesty. The website itself is nothing special, a bit amateur-ish. What irks me is the pseudo-global, almost mindless design decisions most startups make. The big graphic of non-Indian family smack in the middle of Homeview.in’s homepage is a great example. I don’t know what they think their target audience is. Obviously, they’ve never read about Homepage Design Guidelines in the field of usability.

The membership priceMoney Icon is steep- Rs.999 per month (discounted a bit if you sign-up for 3 or 6 months). Also, you can only rent one title at a time, which is lame.

Comments»

1. Sid Puri - March 7, 2007

nice review…will look into this site further.


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