Rajshri February 16, 2007
Posted by Pallav Sharda in : Media Streaming , trackbackHere is a good example of a major film production company increasing their reach by incubating a digital media division. Rajshri Productions has been around since 1947; they are one of the major players in the Indian film production and distribution business, along with TV serials, short films and documentaries.
Rajshri is their official website, aimed at distributing their premium content to viewers worldwide. The site is very usable… looks simple and neat. The best aspect is that all the content is free
for online viewing. And its a sizable amount- around 130 full-length movies, numerous TV serials (like Malgudi Days, Mahabharat etc), songs, concert recordings and short films.
I really like their presentation. All content is well classified and show a rating, view count. The business model is very logical (at least to me)- they let you watch online for free, but to download and own it you need to pay $1.99 per serial episode and$4.99 per movie. Overall, a well-thought and promising venture.
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